Business Builder Courses

In this series we have brought in CPA,attorney, best selling author and radio show host Mark Kohler to share with you the fundamentals of creating a rock star marketing plan for your tax business. He is going to outline several strategies so you can explode your tax business. The best part is these strategies will work whether you are a one person office of if you have a firm of 50 employees. These are tried and true strategies that Mark has learned over the last 12 years growing one of the most successful tax businesses in the country.
The Tax Business Builder Bundle

The Tax Business Builder Bundle

This bundle of online modules is everything you need to build your tax business. These modules are led by CPA, attorney, best selling author and radio show host Mark Kohler. Mark has built a successful tax business that experienced on average a 30% growth rate year over year and is now one of the most successful firms in the country. In these modules he is going to share with you what he has learned over the last 12 years. He is going to share all the tips, tricks and tools he has developed over the years and put you on a fast track to building your tax business. 

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Regular Price: $189.95

Special Price: $149.95

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Defining Your Niche and the Marketing Plan Building Blocks

Defining Your Niche and the Marketing Plan Building Blocks

Do you have a marketing plan? What is your area of expertise? Who is your ideal client? First, everyone, regardless of how big or how small must have a marketing plan Think of it like this - even if you are on a 10 minute flight - do you still need a flight plan? Of course right, you have to have some sort of plan to get to your desired destination, otherwise you are just wondering around aimlessly. In this module Mark will discuss how to flush out and maximize your niche so you can put together a marketing plan that has a clear purpose, get procedures in place on how to get there, how to have a statistical goal (so you know how to measure when you get there) and create a budge to accomplish your goals.
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Regular Price: $49.95

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Customer Database Management Email Marketing Part 1

Customer Database Management Email Marketing Part 1

Customer database management is extremely important in any business and especially in the tax world because repeat business is critical to success. In this module we'll discuss Customer Relationship Management (CRM) and the first part of email marketing. Building a relationship with your customers is extremely important - you don't just want to contact them once a year and ask for their business. By using simple strategies and software outlined in this module we'll show you how you can regularly communicate with your customers and build a lasting relationship. We'll also discuss email marketing strategies that will provide your customers useful content and keep them engaged all year so you can make sure they customers again and again.
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Regular Price: $49.95

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Referral Systems and Client Outreach

Referral Systems and Client Outreach

Referrals, referrals, referrals. Are you asking for them? Are you getting them? Referrals are super important to both you and the customer. In this module we'll discuss various strategies for getting your referral systems in place.
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Website Management and the Marketing Funnel

Website Management and the Marketing Funnel

How does your website look? Is it generating revenue and leads? If it is isn't you need to check out this module. You website is your digital storefront, it should look professional, modern and inviting and most importantly it should generate revenue. You wouldn't open a physical store that doesn't sell anything would you? Your digital store is no different. Granted most tax professionals aren't selling physical products but that doesn't mean that your website can't generate revenue and leads. In this module we'll discuss best practices for you website and marketing funnel so that leads and sales come to you rather than having to work hard to chase them down.
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E-Books, Blogging and Podcasts

E-Books, Blogging and Podcasts

In this module we'll discuss simple and cost effective ways to create content with E-books, blogging and podcasts. Constantly publishing relevant content is how you engage with your audience. This will also go hand in hand with creating leads for your marketing funnel. The good news is that you can quickly and easily create this content and we'll show you how.
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xxVideos, Webinars, Seminars and Smart Phone Appsxx

xxVideos, Webinars, Seminars and Smart Phone Appsxx

Online video has grown exponentially in recent years. Creating online video is among the easier things to do. In this module we'll discuss how to quickly and inexpensively deliver video content to your audience. This is also a great way to build a brand and put a 'face' on your business. We'll even show you how you can make a video studio in your home or office that produces high quality video content for a very small investment.

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xxSocial Media Advertising and Marketing xx

xxSocial Media Advertising and Marketing xx

Social media is sometimes the enigma of marketing. Many people will tell you that no matter how much of of a presence your company has on FaceBook, YouTube and Twitter that it just doesn't generate revenue. There is some truth to that but there are major advantages of using social media. 1) Most social media apps are free 2) Your competitors will be active on social medial. In this module we'll discuss several social media outlets and how to find the right balance for your business.
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xxEmail Marketing Part 2, The Marketing Funnel and Bringing it all Together xx

xxEmail Marketing Part 2, The Marketing Funnel and Bringing it all Together xx

Now that you have all pieces it is time to put it all together and build your marketing plan. In this module we'll discuss and summarize the various strategies discussed in previous modules and how to bring them all together and form your marketing plan. Your marketing plan should be treated as a living entity. It is a constant process of refinement and trial and error. Update your plan regularly, refer to it regularly. Your marketing plan is a money machine - it is just a matter of keeping it well oiled and running efficiently.
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Regular Price: $49.95

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